Keith Mirchandani on Blogger: Three Tips for Business Success from an Award-Winning Entrepreneur

Monday, June 21, 2021

Three Tips for Business Success from an Award-Winning Entrepreneur

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About Keith Mirchandani

With a career spanning over 25 years, Keith Mirchandani has a proven track record of introducing multi-million dollar brands to consumers worldwide. In 1992, he established his company, Tristar Products, Inc., to focus on transforming brands into retail category leaders using a direct-to-consumer marketing strategy. Voted as one of the Top 10 Best Entrepreneurs of 2019, Keith Mirchandani has been integral to Tristar Products’ success, having surpassed more than $1 billion in retail sales and gained media and retail distribution power in over 100 countries across North America, South America, Europe, and Asia.

Under his leadership, Tristar Products has received industry awards and recognition, including a spot in the 2017 Small Business Top 100 by Worldwide Business Review magazine, and the Marketer of the Year Award from Direct Response Marketing Alliance in 2013 and 2014. Keith Mirchandani credits his success, in part, to his expertise in choosing the right products that customers need. Tristar Products has received multiple accolades in the product category, such as the 2019 AdSphere Award for Best in Category for the Power AirFryer Oven and Free TV Key products. In 2018, the company’s Copper Chef Square Pan was voted product of the year based on a consumer survey of product innovation cooking.

A graduate of the owner/president management program at Harvard Business School, Mr. Mirchandani supports numerous charitable organizations, including the Housewares Charity Foundation. In his free time, he enjoys playing golf and watching tennis matches and baseball games.

Monday, June 21, 2021

Three Tips for Business Success from an Award-Winning Entrepreneur

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